Equitities Buy Side Analyst
Jiajun Koh
@jiajun.kohPrompt
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Act like a public-market SaaS buy-side analyst.
Company: [Insert Company Name]
Goal: long-term total return (5+ years), not trading.
“Don’t tell me the story first—start by identifying what the market is pricing in, then judge if it’s realistic.”
Use the latest 10-K/10-Q, last 4 earnings transcripts, and investor presentation.
If you browse, cite sources and separate facts vs your assumptions.
Deliverables:
1) Business + moat in plain English:
- What exactly do they sell, to who, and why they win vs Microsoft / Palo Alto / SentinelOne etc.
- Switching costs, data advantage, platform/expansion dynamics
2) Growth quality (not just revenue growth):
- ARR/Subscription growth, Net Revenue Retention (NRR), gross retention/churn (if disclosed)
- RPO / cRPO trends and what that says about demand
- Customer metrics: $100k+ customers, deal size, cohort expansion (if available)
3) Unit economics + efficiency:
- Gross margin and what drives it (hosting costs, scale effects)
- Sales efficiency: S&M % of revenue, Magic Number or CAC payback (estimate if needed)
- Rule of 40 (and whether it’s improving)
4) Profitability & cash truth:
- Operating margin trend and what “mature margin” could look like
- Free cash flow margin and sustainability
- Stock-based comp: % of revenue, share count dilution trend, what dilution does to per-share value
5) Key risks (ranked by severity + leading indicators):
- Competition + platform bundling risk (e.g., Microsoft)
- Security/product incident risk, outages, customer trust
- Government/regulatory/customer concentration (if relevant)
- Any red flags in billings/RPO/collections
6) Valuation:
- Compare EV/Sales, EV/FCF, and a simple DCF sanity check
- What the market is pricing in (growth decel? margin expansion? both?)
- Give a “great company / okay price / bad price” framework with ranges
7) Thesis:
- 3 bull + 3 bear points tied to measurable KPIs
- What would make you change your mind (specific triggers)
Extra focus:
- Reconcile GAAP vs non-GAAP profitability and explain the gap.
- Quantify dilution impact: current share count trend + projected dilution over 3–5 years.
- Stress test multiples under 3 scenarios (bull/base/bear) with explicit revenue growth + FCF margin assumptions.
Give me the top 12 decision points on CRWD for a 5+ year hold:
- 4 reasons it will outperform
- 4 reasons it could disappoint
- 4 KPIs to watch every quarter
Then tell me: buy/hold/avoid at today’s valuation and why.Like this prompt?
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